@article{oai:hannan-u.repo.nii.ac.jp:00000184,
 author = {平山弘 and ひらやまひろし},
 issue = {2},
 journal = {阪南論集. 社会科学編},
 month = {Mar},
 note = {P(論文)},
 pages = {1--19},
 title = {経験価値アプローチとブランド価値の本質},
 volume = {42},
 year = {2007}
}