@article{oai:hannan-u.repo.nii.ac.jp:00000210,
 author = {平山弘 and ひらやまひろし},
 issue = {2},
 journal = {阪南論集. 社会科学編},
 month = {Mar},
 note = {P(論文)},
 pages = {115--132},
 title = {ブランド価値の創造 ―リーガロイヤルホテルの事例を中心に―},
 volume = {43},
 year = {2008}
}