@article{oai:hannan-u.repo.nii.ac.jp:00000604,
 author = {山内, 孝幸},
 issue = {3},
 journal = {阪南論集. 社会科学編},
 month = {Mar},
 note = {P(論文)},
 pages = {327--338},
 title = {経営理念・企業ビジョンの解釈とマーケティング戦略 ─変容と展望─},
 volume = {51},
 year = {2016}
}